Page views are important, but more interesting are the click through rates.
Did they tell you anything about this?
For some i-mode mailings, the CTR is between 40-45%.
Arjen
Response to Arjen: D2 said that click rates were in the 30% to 60% range for
mail magazines and about 10% for the ads on the oshirase pages. But as
others have pointed out previously, the click rates will decline as the
novelty wears off. The question is to whether the click rates on mobile
pages will decline to rates as low as the .5% rates found on PC home pages.
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Received on Tue Nov 14 01:34:24 2000