On Mon, 13 Nov 2000, Heimo Laukkanen wrote:
> walking in a mall, you get messages from stores that fit into your
> profile and you have approved getting these sale-ads.
This seems to be the usual way of people think about
location based advertising. Personally I dont get why
people would want adverts beebing from nearby grocery
store when walking by.
Call me a pessimist but I have the feeling location
based advertising will be the next major flop. For
location based _services_ I can see the need (locating
emergency calls etc). However concentrating on when-
a-person-arrives-on-nearby-premises-we'll-bombard-her-
with-adverts approach is IMO doomed.
--
Mika Tuupola http://www.appelsiini.net/~tuupola/
[ Did you check the archives? http://www.appelsiini.net/keitai-l/ ]
Received on Mon Nov 13 23:15:13 2000