Hello
MobileClick (2-line text ads), is offered by ValueClick Japan using a
network of katte sites (independent non-i-menu). Traffic can be driven
katte site --> katte site or katte site --> i-menu site (any level page)
No banner ads at this stage since packet charge would go to the subscriber
(and it would probably rather slow under the current bandwidth)
Cheers
SW
At 21:39 00/07/17 -0400, you wrote:
>Has there been any discussion or buzz about NTTDoCoMo's new ad model?
>
>my understanding is that content ventures have 3 options:
>
>1. they can send e-mails to the menu category called "message free". (Here,
>users opt in for the service and the burden of packet charge is on the
>venture)
>
>2. Ventures can notify subscribers of special gift offers and discount
>campaigns in the newly created category called "Campaign Information Corner"
>
>3. Ventures can send banner ads to the FYI/Osirase menu category.
>
>In the latter two options, the burden of packet charge is on the
>subscriber..
>
>Now- my question is,where and how does the content venture garner revenue-
>with the banner ads-what is the split with DoCoMo?
>
>To my knowledge, only Mobile Click was offering 2 line text based ads for
>the mobile platform-have they moved onto banner ads yet?
>
>
>Nina
>
Received on Tue Jul 18 05:24:13 2000