(keitai-l) Re: DoCoMo's advertising model..

 (Answering own question here..with regard to official sites having text
based ads)

Q: On June 1, NTT DoCoMo, Dentsu Inc. and NTT Advertising Inc. jointly
established D2 Communications Inc. , an advertising agency for the i-mode
service. But until recently, you prohibited the official Web pages of i-mode
from running advertisements or linking to other pages of "unofficial" Web
sites. What change did you make in your policy?

A: We have made no policy change on linking. The official Web site presented
by NTT DoCoMo never accepts Web sites that go against public order and
decency. Accordingly, there must be no link in our official Web site to such
Web sites. This policy will still in effect even after advertising is
allowed in the official Web site -- nothing new in our standards

AsiaBizTech
(BizTech News Dept., Nikkei Communications)
http://www.nikkeibp.asiabiztech.com/wcs/frm/leaf?CID=onair/asabt/moren/10396
0 





-----Original Message-----
From: NYoung@jup.com
To: keitai-l@appelsiini.net
Sent: 7/17/00 10:08 PM
Subject: (keitai-l) Re: DoCoMo's advertising model..

 
Dear Ren and list members..

I was under the impression that DoCoMo restricted partner sites to not
having text or banner ads for that matter on the content venture's
e-mail
magazine or i-mode site..but from what you are saying, I would be
mistaken..please confirm..

are there any examples out there yet of content ventures that have had
success with the ad-based revenue model? If so, would like to talk and
find
out your experience with it..

I think it was David who was waiting on that ad agency deal?

Thank you..





thanks

-----Original Message-----
From: Renfield Kuroda
To: keitai-l@appelsiini.net
Sent: 7/17/00 9:47 PM
Subject: (keitai-l) Re: DoCoMo's advertising model..

There are many more options:

Text ads embedded in mail magazines are the most popular. Businesses pay
to have
ads in mail magazine. Alternatively, mailmag could take cut from sales
generated
via clickthrough from mailmag ad.

Coupons/discounts/sales announcements can be sent to phone via message
free,
request message, or email. User takes handset to point of sale to redeem
coupon/discount (example: show image on phone screen to store employee
to
receive 5% off, only valid for date shown in image.)

Users could pay to have ads sent to them/accessible -- reasonable if
user can
derive more benefit from ads (discounts, special deals) than cost of
access to
ads.

And on and on...

r e n

NYoung@jup.com wrote:

> Has there been any discussion or buzz about NTTDoCoMo's new ad model?
>
> my understanding is that content ventures have 3 options:
>
> 1. they can send e-mails to the menu category called "message free".
(Here,
> users opt in for the service and the burden of packet charge is on the
> venture)
>
> 2. Ventures can notify subscribers of special gift offers and discount
> campaigns in the newly created category called "Campaign Information
Corner"
>
> 3. Ventures can send banner ads to the FYI/Osirase menu category.
>
> In the latter two options, the burden of packet charge is on the
> subscriber..
>
> Now- my question is,where and how does the content venture garner
revenue-
> with the banner ads-what is the split with DoCoMo?
>
> To my knowledge, only Mobile Click was offering 2 line text based ads
for
> the mobile platform-have they moved onto banner ads yet?
>
> Nina

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e-business technologies | engineering and strategy



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