(keitai-l) Re: Latest Report on Mobile Consumer Behavior

From: Juergen Specht <js_at_nooper.com>
Date: 07/15/03
Message-ID: <19422323849.20030715184805@nooper.com>
Hi Philip,

> I wanted to let you all know that we've officially completed the report for
> our in-depth study of Mobile Consumer Behavior here in Japan (finally).

congrats, well done! I like this paragraph:

> Restroom
> Primary access of the MobileNet from the work/ school restroom
> (toilet) is more likely than average to peak in the morning
> (6:00-12:00: 17.8/12.6) and much less likely to peak in the evening
> (18:00-24:00: 11.1/21.2). Primary content access is much less likely
> to be email/chat (63.7/80.7) and more likely to be news and
> information (11.0/3.6).

:)

But I wonder, what surprises you about this answer:

> Perhaps the biggest surprise here is the relatively low number of
> respondents who offer “bar or club” as their most common leisure
> access point (1.2 percent).

Thanks,

Juergen
-- 
Juergen Specht, CTO, Nooper.com - Mobile Services Inc., Tokyo, Japan
i-mode & FOMA consulting, development, testing:  http://nooper.co.jp
Check Nooper, your little intelligent email buddy: http://nooper.com
Received on Tue Jul 15 12:53:06 2003