> I guess J-PHONE/Vodafone learned a lot from that experience since they did a
> similar thing here in Japan.. a very long TV & print ad campaign pushing the
> dual brand along wth Beckham & Nakata as faces. I'd say Vodafone has
> obtained some awareness ..
I'd say not yet. Just make your own little experiment and ask the next
random J-Phone user: "Oh, do you like your Vodafone phone?".
You will get some answers along the lines "No, I have a J-Phone phone".
Try it! :)
Juergen
--
Juergen Specht, CTO, Nooper.com - Mobile Services Inc., Tokyo, Japan
i-mode & FOMA consulting, development, testing: http://nooper.co.jp
Check Nooper, your little intelligent email buddy: http://nooper.com
Received on Tue Jul 15 12:02:47 2003