(keitai-l) Re: tsutaya ads

From: Juergen Specht <js_at_anima.de>
Date: 09/04/00
Message-ID: <39B2E55C.BEF1757F@anima.de>
Renfield Kuroda wrote:
> 
> DoCoMo is definitely re-considering the ban on ads, especially since they
> formed a joint-venture with Dentsu to consider ads on mobile.
Does anybody *really* think it is a useful 'invention'?
I think it's annoying.

And does anybody *really* think that the mentioned 7% clickrate
can be hold if *all* I-Mode sites have commercials on it?
I think everybody clicks on something because it's new for 
a while.

I saw these calculations before and all the companys who
only rely on ads are now the companys who made
a simple 'relaunch' of their service like this:
http://www.affinia.com/

But 2 kind of companys can make business now: Creators
of ad server software for small devices and companys 
who create your personal I-Mode proxy which filters
out ad graphics...anybody interested in a business plan
for this project? 

;)

Juergen 
http://nooper.com
Received on Mon Sep 4 02:51:33 2000