Juergen wrote, in part:
> And does anybody *really* think that the mentioned 7% clickrate
> can be hold if *all* I-Mode sites have commercials on it?
> I think everybody clicks on something because it's new for
> a while.
I found the Tsutaya Online comparisons a bit disingenuous. Click-
through rates started high on the Web, too, but have undergone
a literally exponential drop-off since (about 50%/year), recently
crashing toward the 0.1% level. Only the exponential growth of the
Web user population has kept total click-throughs respectably
high (if "respectably" is quite the word I'm looking for). Given
the economics of mobile phone internet access here, and the tiny
screen real-estate (think "stickers" not "banners"), we might see
an exponential drop-off in click-through rates at the rate of 50%
every few *months*. Or faster.
Tsutaya is reaching, here. I mean, a *dot-com* kogaisha saving its
bricks-and-mortar parent that's hemorrhaging so dramatically?
Isn't that a little like tossing a drowning man a boat anchor instead of
a lifejacket?
Michael Turner
www.idiom.com/~turner
leap@gol.com
Received on Mon Sep 4 09:41:59 2000