DoCoMo is definitely re-considering the ban on ads, especially since they
formed a joint-venture with Dentsu to consider ads on mobile.
r e n
"M. David" wrote:
> according to the following article Tsutaya (an official i-mode site) tested
> and is thinking of placing ads on its mobile site.
>
> http://www.japantimes.co.jp/cgi-bin/getarticle.pl5?nb20000831b2.htm
>
> I thought that official sites were not allowed to have ads because i-mode
> would not be able to control the content.
>
> Can an official site build a member database, then leave the official site
> with the database? (maybe this is their idea?)
>
> Another thing not discussed in the article- How much overall traffic would
> decrease if ads are added, thereby lowering their predicted pageview
> revenue.
>
> David M.
>
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morgan stanley dean witter japan
e-business technologies | engineering and strategy
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Received on Mon Sep 4 01:56:18 2000