MOBILE CONTENT FORUM
www.mcf.to
MONTHLY SEMINAR SERIES
Tuesday JULY 25 2000
1:00-5:00 pm
=PROGRAM=
New Developments in EZ Services and
Digital TV Portals for Mobile
12:30 Meeting space opens
1:00 EZ Service today and strategies for tomorrow: color handsets and
development of the AU brand
Hiroyuki KAMOSHIDA
DDI
Mobile Communications Division
Product Planning Dept.
http://www.ddi.co.jp/cellular/index.html
Mr. Kamoshida of DDI will speak on key strategies for expanding EZ service,
which has now attracted over 2 million subscribers. He will
also discuss implications of the upcoming introduction of color handsets for
EZ services, and development plans for the AU brand
following the consolidation of DDI, KDD, and IDO in October 2000.
2:00 10-minute break
2:10 Mobile Portal Service and portal expansion strategies: transactions and
support services
Tadashi ITSUJI
Software Solutions Division
Shoeisha Co. Ltd.
<http://ezsearch.shoeisha.co.jp/Toppage.htm>
Mr. Itsuji will explain how Shoeisha's Mobile Portal Services
constitutes a new type of browser phone-based business model.
Shoeisha's service offers a new layer of functions that cut very close to
established carrier services, including a portal directory and
non-carrier billing of micro-payments from within a carrier portal.
3:10 10-minute break
3:20-4:20 "Cubo-Net!" Classified Ad Service for i-mode and the "Q-mode" TV
Commerce System
Kazumi MIZOGUCHI
New Projects Division
ADC Technology
<http://www.patent.gr.jp/adc.html>
ADC Technology will present on "Cubo-net!" its classified advertising
service for the i-mode platform, and on "Q-mode," its
PHS-based location information and "tv-commerce" service. Q-Mode uses a
patented, proprietary electronic programming guidance
(EPG) technology developed in-house. ADC Technology was the winner of MCF's
Mobile Content Contest, held at Foresite 2000 in
June.
4:20 Questions and Discussion
5:00 End
NOTE: Seminar and presentation materials in Japanese only. No
interpreting will be provided.
Place: Plaza F (Shufu kaikan, 15 Rokubancho, Chiyoda-ku) 1 minute walk from
JR Yotsuya station.
Map: <http://www.plaza-f.or.jp/index3.html>
Admission Fee:
MCF Members - free
Non-members - 5000 yen (reception fee included)
PREREGISTRATION REQUESTED
Please copy and fill in the following preregistration
information and send to: kutu@mcf.to
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Forum / WestCyber Corp. All rights reserved.
Received on Mon Jul 24 04:50:33 2000