I'm not sure if these numbers have circulated yet, but a recent report
(February 2006) from the NPD Group has stated that 27% of Japanese
consumers use the barcode reader capabilities of their mobile phone (I'm
assuming this is the QR code reader). This is higher than any other
category listed (at least in the free Executive Summary) including GPS,
FM Radio, eMoney, etc...
An overview of the report can be found here -
http://wireless.npd.com/news020106.html
--
Philip Sugai
Assistant Professor of Marketing
International University of Japan
777 Kokusai Cho, Minami Uonuma-shi
Niigata, 949-7277 Japan
Office Tel/Fax: 81-(0)25-779-1400
Received on Fri Apr 21 16:11:57 2006