One of my students just introduced me to "ToruCa" which ultimately does
the same thing as QR Codes, Color Codes, etc. but doesn't require the
use of the camera, therefore reducing the number of "clicks" the user
needs to make in order to obtain data/information (this is specifically
for the ToruCa "capture" feature). Ken Chang posted this to the
keitai-l in May 2004.
http://www.nttdocomo.com/presscenter/pressreleases/press/pressrelease.html?param%5Bno%5D=578&ref=rss
http://www.nttdocomo.co.jp/english/p_s/i/toruca/about.html
What do you all think? A future "winner" or just another interesting idea?
Best,
Philip
--
Philip Sugai
Assistant Professor of Marketing
International University of Japan
777 Kokusai Cho, Minami Uonuma-shi
Niigata, 949-7277 Japan
Office Tel/Fax: 81-(0)25-779-1400
Received on Thu Feb 2 03:23:43 2006