Yet another barcode-to-read-with-mobile. This one however seems to
have pretty interesting implementation behind:
"Viewers will be able to simply point their camera phones at the
screen to capture the codes and get directed to Internet sites where
they can purchase goods or learn more about the programs they are
watching. Content can be delivered as video, photos, music, text or a
link to a website that automatically opens. The server provides real-
time data on when and where customers are making a Colorzip
connection, making it ideal for CRM research."
http://www.colorzip.co.jp/en/technology.html
via MIT Advertising Lab:
http://adverlab.blogspot.com/2006/01/barcodes-for-tv-commercials.html
--
Mika Tuupola
http://www.appelsiini.net/~tuupola/
Received on Wed Feb 1 11:06:25 2006