(keitai-l) Re: New Nokia gimmick

From: Gerhard Fasol <fasol_at_eurotechnology.com>
Date: 06/02/04
Message-ID: <40BDD9DA.2080604@eurotechnology.com>
It's the other way round, Andy. That's something which
was fashionable in Japan about 5-8 years ago, for example
traffic guards on building sites hat this type of LED
wand, and there was a display like this on the walls
of the tunnel going out to Narita Airport in Tokyo.
It was invented by a small Japanese company. I guess
that Nokia's R&D people picked this up in Japan and
either bought the company, or licensed the Technology
for use outside Japan. Japan is pretty technology crazy,
so these type of things come and go. If you show this
type of thing to today's teenagers in Japan, they'll
probably say: "aaaa.... I remember, when I was a kid
that was fashionable...." and yawn....

Gerhard


a@bookas.net wrote:
> And another one...
> 
> Nokia will release its forthcoming 3220 line with a new 
 > feature, that allows users to display up to 15 characters
 > in mid-air. This feature controls 15 leds that light
 > up systematically. When waved in the air, the eye
 > perceives the complete sequence. (This has been used
 > previously for marketing gimmicks).
> 
> (Source: http://news.bbc.co.uk/1/hi/technology/3769447.stm)
> 
> This is something I'd imagine catching on in Japan rather 
 > than Europe/the US. Any similar developments there?
> 
> But what's the point in waving your phone to someone six 
 > meters away, when you could shout as well? Time will tell...
> 
> Andy Bookas
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Gerhard Fasol, PhD                         Eurotechnology Japan K. K.
fasol_at_eurotechnology.com               http://www.eurotechnology.com/
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Received on Wed Jun 2 16:45:03 2004