(keitai-l) First details of the i-mode Italian market introduction

Here are some Wind  i-mode details


i-mode will be launched the 21st of November with an ad campaign

2 NEC phones will available for the introduction:

Nec 341i
triband gprs, EMS-MMS colour screen, 100k pixel cmos camera,
usb and ir connectivity,  1mb memory, i-mode wap2 browser
Price will be  around €450

Nec 223i
triband gprs, EMS- MMS, color screen, no camera,
i-mode wap2 browser.
Price will be around  €250

Initially there will be 100 content providers involved

Basic services will have a flat rate (All traffic included) of  €1
for content category  (Sport, Traffic info, news etc)

Data (Wireless modem) usage flat rate about €19 month


First impression:
Business model interesting, NEC phones as disappointing as usual.

Please note that all the details are not official.

BR

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giovanni bertani   mobile vas consultant and analyst
exsense italy