(keitai-l) Re: mobile research - paid and unpaid

I've read this paper ... it's excellent.

The problems they cite are one of the reasons why we choose to take a
different approach to text entry in our IconMessenger product.

We have choosen to build a system that acts as a 'helper' and 'learner'
to the standard Multitap system .... no 'prediction' ... there is NO
MODE CHANGE from Multitap to choosing a word in the dictionary.  And it
learns, so you can use stuff like "1ee7 d00d" and all of that.

Bill Volk
Teknik

-----Original Message-----
From: keitai-l-bounce@appelsiini.net
[mailto:keitai-l-bounce@appelsiini.net] On Behalf Of Howard Andrew
Gutowitz
Sent: Tuesday, October 07, 2003 12:57 PM
To: keitai-l@appelsiini.net
Subject: (keitai-l) Re: mobile research - paid and unpaid

[To the rest of the list: I know I've mentioned
this article on this list before, but I certainly
would be interested in any discussion about search
engines vs. menus in m-commerce which this might 
stimulate...]


Hi Helen,

You may be interested in 
Barriers to Adoption of Dictionary-Based Text-Entry Methods: A Field
Study
from http://www.eatoni.com/research/index.html

Depends on whether you're just interested in actual payments, or
the process that would lead someone to want to pay for something in 
the first place.

It's relevant at least to the extent that for m-commerce apps be
valuable to a consumer, they need to be able to easily search for and
specify
what they want to buy (or read or listen to). There are two main
ways to let the user find what they want: text-based search engines,
or menus. Menus are useless if the number of possible things to select
from is at all large or the set of things is variable. For text-based
search, you need to be able to type in the name of the thing you want.
Typically that name is not a word in a dictionary (e.g. beyonce,
muggle), so the
dictionary-based text entry methods don't help them. This puts up
a barrier to mobile payment since no payment happens if the consumer
has to work too hard to find something they want to buy!

HTH,

hag

Howard Andrew Gutowitz   
CEO, Eatoni Ergonomics, Inc.  



On Tue, Oct 07, 2003 at 03:15:00PM +0100, helen@beepmarketing.com wrote:
> Hello everyone
> 
> Do any of you have any key recommendations of free and/or paid-for
research
> or reading in the following areas:
> 
> 1. Consumer take-up of and barriers to mobile payments (premium rate
SMS,
> premium rate telephony, m-wallet etc)
> 2. Consumer behaviour and trends regarding downloading (free and
paid-for)
> mobile content (ringtones, logos, games, chat, text alerts, mms etc)
> 
> I'm predominantly interested in UK trends and behaviour but if you
think
> there are things to be learnt from other countries then please let me
know
> about that too. I'm very open to ideas on this one!
> 
> Thanks in advance
> Helen
> 
> Helen Keegan
> BeepMarketing Ltd
> m: 0794 053 8802 | t: 0870 770 7153
> www.beepmarketing.com
> 
> ((wireless: strategy, marketing and training))
>     ((the best things come to small devices))
> 
> NO MORE JUNK TEXT MESSAGES
> New anti-mobile spam initiative just launched.
> Report your mobile spam here:
> http://www.grumbletext.co.uk/sossms.htm
> 
> 
> 
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