Dear all,
I don't know wether most of J-PHONE users recognize
that J-PHONE will turn into Vodafone. but...
I think there is another problem related to the changes
from the current "jp-X.ne.jp" domain to "X.vodafone.ne.jp".
>In conjunction with the service name change, from mid-November current
>J-SKY e-mail address domains (the section following the "@" mark) will be
>changed from the current "jp-X.ne.jp" domain to "X.vodafone.ne.jp"*. As a
>measure to prevent the proliferation of spam mail, e-mail addresses using
>telephone numbers (<11 digit phone number>@jp-X.ne.jp) will be discontinued
>and replaced with unique ones.
Even though the average J-PHONE customer knows or has heard about 'Vodafone',
I wonder all of them can spell it correctly.
Some may type 'bodafone', while the others may do 'vodaphone'.
All of the three(vodafone/bodafone/vodaphone) listed above sound same in Japanese!
I personally think it may cause a lot of confusion among J-PHONE users
unless J-PHONE launches a heavy ad campaign for this.
--
ANDO, Wataru
>The last time you tried to explain us that your (German) mother would
>never read a big Japanese manual for a typical Japanese handset.
>And you were so right!
>
>> Oh, and changing everyone's email address should really make everyone
>> aware, even your mentally challenged friends. Unless they search for
>> the (probably disappearing?) J-Phone shops forever, to ask for advice.
>
>It's always difficult to change an established name and you can make
>it good or not so good. I think that Vodafone didn't do the best job
>yet, because they double-branded everything, but they didn't really
>explained that Vodafone is now (will be) J-Phone. So what you call
>my "mentally challenged" friends are just confused customers and
>confusing customers are never good customers. Do you understand me,
>Bernd?
>
>> I think with the clever branding going they may actually gain
>> customers. But I ain't a marketing dude (but I used to be a branding
>> person, many moons ago, and I still remember "below the line" and all
>> that)
>
>If you read my posts carefully, you will find that I said "good luck
>Vodafone". I also believe it will work out in future, it worked out
>for AU. But there will be the time of confusion. And this time is
>critical.
>
>Funny, just this morning I had a meeting with 2 people famous for
>researching the mobile industry and we all agreed that the people
>working in the industry know all statistics and everything, but they
>have normally no idea what the average, individual user thinks.
>
>Juergen
>--
>Juergen Specht, CTO, Nooper.com - Mobile Services Inc., Tokyo, Japan
>i-mode & FOMA consulting, development, testing: http://nooper.co.jp
>Check Nooper, your little intelligent email buddy: http://nooper.com
>
>
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>
Received on Tue Jul 15 13:20:00 2003