For how long has J-Phone had dual branding? Europolitan changed to
Vodafone in Sweden a couple of years ago. Thanks to the one year long
dual branding and a massive launch campaign the Vodafone brand awareness
shot up like a rocket over here.
/Johan
> -----Original Message-----
> From: keitai-l-bounce@appelsiini.net
> [mailto:keitai-l-bounce@appelsiini.net] On Behalf Of Juergen Specht
> Sent: den 15 juli 2003 09:57
> To: keitai-l@appelsiini.net
> Subject: (keitai-l) Re: J-PHONE's J-SKY Service to Rebrand as
> Vodafone live!
>
>
>
> > J-PHONE's J-SKY Service to Rebrand as Vodafone live!
> > J-PHONE changes mobile internet service name with Vodafone brand
> > adoption on October 1
>
> Oh my, they will lose a lot of customers in this
> process...still nobody really knows who Bodafone is, just ask
> a random J-Phone user.
>
> I remember as KDDI announced AU...what a confusion for a year.
>
> Good luck Bodafone.
>
> Juergen
> --
> Juergen Specht, CTO, Nooper.com - Mobile Services Inc.,
> Tokyo, Japan i-mode & FOMA consulting, development, testing:
http://nooper.co.jp Check Nooper, your little intelligent email buddy:
http://nooper.com
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Received on Tue Jul 15 11:22:22 2003