> Now if I understand what you're telling me correctly, you're saying that
> KDDI and J-Phone didn't originally allow for spam and iMode did, and then
> changed when DoCoMo started making so much money off of this? Maybe we
> should move this conversation offline, but if this is really true, that's
> fascinating. If I've missed the point here as well, please help me to
> understand this a little better.
Mhm, now you confused me...why you add SPAM into the mix?
SMS (the technology itself) has not really a SPAM problem, because it
costs the sender to send out messages. Email has a SPAM problem,
because it doesn't cost the sender to send messages.
J-Phone has a SPAM problem, because they use obviously email,
but the underlying technology is a raped SMS system.
The SPAM problematic started actually later, after J-Phone and
KDDI/AU offered already push-mail, but this had again nothing to do
with technology, more than some marketers saw the "value" (ouch)
in contacting a lot of users with "marketing" messages (ouch, ouch)...
> As I understand it, with corporate sponsored SMS (aside from the Spam),
> users again request that information gets sent (like inputting a code from
> a fan magazine, or from a coffee can). In my opinion, that's still
> ultimately a Pull strategy, allowing the user to determine if they are
> truly interested in getting the complete message delivered to them. Any
> arguments with this are again welcome though...
Isn't it confusing? Yes, that's pull for me too if you receive
immediately a "reply". But if you subscribe to something and
receive recurrent information over a long time, than it somehow
changes to push.
> But in reading your email (and now re-reading Jeffs), it may be that I'm on
> my Marketing podium while you guys are discussing technology.
I guess we should start to go on a more abstract level and talk
about delivered "messages" and actively by click requested content
instead of using too much of the technology blurb...because SMS
comes in a lot of flavors, email is not email (DoCoMo and others
violated a lot of RFC's), i-mode is a brand, J-Sky is a brand too
and also somehow a SMS message, which looks for the user like email
without subject line.
Mixing it all together increases only misunderstandings.
Juergen
--
Juergen Specht, CTO, Nooper.com - Mobile Services Inc., Tokyo, Japan
i-mode & FOMA consulting, development, testing: http://nooper.co.jp
Check Nooper, your little intelligent email buddy: http://nooper.com
Received on Fri May 9 05:01:15 2003