Seeing the user bevahiour in Europe, it seems that "only" with a new
handset, that has brighter colours, a better sound and even a camera,
users start thinking that they step into the next generation of mobile
communication. Even if the old handsets had wap - nobody used it on the
old phone. A new handset is also for the user an emotional step furher
into mobile future - even if it is only wap 1.2. The difference is that
the user now asks for more features within his handset apart from sms.
He wants to know how his camera works, how he can send an MMS or or an
e-mail.
I am afraid that is also the reason why all the new data services in
Europe are being picked up slowly. The penetration within the population
is still far to low.
To return to Jeffs question, it seems that the question should be asked
differently - as J=FCrgen said aswell. Don't ask how to change the user
behaviour but how to address the new users with all their new handset.
It seems that there is a lot more to explain to them. Those will be the
future customers for mobile communication services - the challenge how
to get through to these users.=20
Sandra
=20
-----Urspr=FCngliche Nachricht-----
Von: keitai-l-bounce@appelsiini.net
[mailto:keitai-l-bounce@appelsiini.net] Im Auftrag von Juergen Specht
Gesendet: Donnerstag, 8. Mai 2003 12:04
An: keitai-l@appelsiini.net
Betreff: (keitai-l) Re: SMS and URLs
> Some european operators would like to move SMS users to more
browser-based
> services. For example, as many readers are aware, a lot of europeans
vote
> and do other things in conjunction with TV programs using SMS. It
could be
> profitable for some european operators if they can convince these
users to
> also purchase content from TV broadcasters (e.g, information about
actors,
> actresses, etc.) and purchase products that are used in TV programs
(e.g.,
> cosmetics and clothing used by actresses). these content and shopping
> services could be more effectively offered in browser-based services
than
> in SMS. Similarly in Japan, many content providers use opt-in mail=20
> services to bring users to appropriate places in their sites.
Now I get it, thanks!
But (maybe as a first in my life) I have to agree with Arjen's post.
If you talk about "convincing" you have to translate it into "convince
the user to purchase a new handset and change his user pattern".
That's difficult and a slow process. Not impossible, though. Just
slow.
Juergen
--=20
Juergen Specht, CTO, Nooper.com - Mobile Services Inc., Tokyo, Japan
i-mode & FOMA consulting, development, testing: http://nooper.co.jp
Check Nooper, your little intelligent email buddy: http://nooper.com
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Received on Thu May 8 15:50:51 2003