> Some european operators would like to move SMS users to more browser-based
> services. For example, as many readers are aware, a lot of europeans vote
> and do other things in conjunction with TV programs using SMS. It could be
> profitable for some european operators if they can convince these users to
> also purchase content from TV broadcasters (e.g, information about actors,
> actresses, etc.) and purchase products that are used in TV programs (e.g.,
> cosmetics and clothing used by actresses). these content and shopping
> services could be more effectively offered in browser-based services than
> in SMS. Similarly in Japan, many content providers use opt-in mail
> services to bring users to appropriate places in their sites.
Now I get it, thanks!
But (maybe as a first in my life) I have to agree with Arjen's post.
If you talk about "convincing" you have to translate it into "convince
the user to purchase a new handset and change his user pattern".
That's difficult and a slow process. Not impossible, though. Just
slow.
Juergen
--
Juergen Specht, CTO, Nooper.com - Mobile Services Inc., Tokyo, Japan
i-mode & FOMA consulting, development, testing: http://nooper.co.jp
Check Nooper, your little intelligent email buddy: http://nooper.com
Received on Thu May 8 13:05:55 2003