(keitai-l) Re: link: Film Festival for Keitai

didn't KDDI do something similar for their MPEg-4 movie/creator contest?
also usen broad had a digital film fest, slightly related.

docomo desperately need something to put the fun into foma.

in other news, foma is looking shakier still as arpu is less than 2.5G 
customers! (foma packets are 1/6th the price roughly but there are no 
compelling data heavy apps).
perhaps the dual mode phones will succeed in giving away foma free if 
you buy a new pdc phone... similar to kddi's 3G uptake reason.


http://www.bwcs.com/marketing/index2.html

DoCoMo’s FOMA Customers Add Nothing to ARPU 

(19/03/2003, BWCS Staff) Japanese mobile operator DoCoMo has admitted 
that it is earning less per user for its FOMA services than it is for 
its i-mode service. The report, which was carried in the FT 
Deutschland, will make uncomfortable reading for European operators 
hoping to commercially launch 3G services later this year.

The German newspaper quoted NTT DoCoMo board member Takanori Utano as 
saying that “Data revenues per customer are below those that we have 
with the systems of the second generation.EApparently, the main 
problem is the lack of applications for 3G phones. This, in turn, is 
put down to the low number of subscribers to DoCoMo’s 3G service. 

Some analysts argue that a vicious circle is forming, with few 3G 
customers to aim at, application developers prefer to pitch at the much 
more developed i-mode market. However, with few attractive services on 
offer, 3G operators will find it hard to build an impressive customer 
base for next generation mobile phone systems. 

Average revenue per user at DoCoMo’s FOMA service started out 
relatively high. In the period from October to December 2001 it stood 
at Yen10,400 (US$77.80). This was almost 25% more than DoCoMo was 
making from its i-mode customers (Yen8,500). However, last year, the 
company’s ARPU from 3G customers fell to Yen 8,300 while the revenue 
per i-mode user remained static.


> 
> http://reuters.com/newsArticle.jhtml?
type=technologyNews&storyID=2403371
> 
> <snip>
>  Closely-held company BigDigit Inc. sponsored the "World's Smallest 
Film
> Festival" here on Tuesday at the annual Cellular Telecommunications &
> Internet Association wireless conference to showcase films made
> specifically for mobile phones.
> </snip>
> 
> Does anyone know of anything similar in Japan?
> 
> Nick
> 
> 
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david 'dc' collier
dc@gamelet.com