(keitai-l) Re: J-phone - from youths to suits?

If you market to youth (youths?), as coca-cola and nike does, older people 
purchase the products because they "feel" young, or want to connect with 
the image/lifestyle of youth.

I dont think it will be feasabe for J-Phone to maintain a youth market if 
they do try to reposition the JPhone brand as an Oyaji's phone. It'll make 
em loose any ground they've gained with the shamail phones.

David M.


>
>
>OK, so I guess the consensus is J-Phone/Bodafonu does have a bit more than 
a
>snowball's chance in hell to be Oya-ji's friend too. But I'm not sure I 
buy
>the NIKE analogy (sneakers as a corporate purchase? Remember, J-Phone also
>needs the SI expertise to integrate the sneakers with the grey suit and 
the
>colourless tie... ;-))





_________________________________________________________________
インターネットをぶらぶらショッピングするならMSN ショッピングへ 
http://shopping.msn.co.jp/