I forgot to mention in the first e-mail....the mobile-content market for =
SMS-services in Norway is estimated to be more than Euro 85 million in =
2002..=20
Regards, Nicolaj
----- Original Message -----=20
From: "Nicolaj H=F8jer Nielsen" <nhn@strandconsult.dk>
To: <keitai-l@appelsiini.net>
Sent: Monday, January 21, 2002 10:12 AM
Subject: Re: (keitai-l) Re: European mobile contents
>
> This suggests=20
> that the additional content charges for the ringtones and logos that =
are in=20
> the SMSs exceeeds the actual transmission charges for the SMS =
messages. if=20
> this is true, it is very interesting because it is the reverse in the=20
> Japanese mobile internet; users are spending more than 5 times on =
packet=20
> charges than content charges.
>=20
> jeff funk
The European marked for SMS-content IS indead very interesting, due to =
the introduction of "premium priced" SMS-services in many European =
countries.
The Norweigian operators strated these services in the beginning of =
2000, and the services already generates almost 20 % of their ARPU.=20
One of the differences between the Premium SMS services in Europe and =
i.e. I-mode is that the content providers get a relative smaller revenue =
share compared to the 91 % at I-mode. In most countries the content =
providers get a revenue share at around 50-70 %. But the end-user =
offcouse don't pays any "transmission charges", so you could argue that =
these charges instead are paid by the CP.
Kind regards, Nicolaj Nielsen
-----------------------------
Strand Consult
www.Strandconsult.co.uk specialises in analysing and optimising sales- =
and
marketing processes - both in the physical and virtual world. We provide
strategic advice on how to optimise performance in the fast changing and
global marketplace of IT, Telecommunications, Media and Finance.
We conduct surveys and publish reports on the development of both =
national
and international markets for mobile products. The aim is to describe =
these
markets in terms of their future potential and to provide our clients =
with
the tools necessary to realise these potentials. A list and description =
of
the reports is available at www.strandreports.com.
>=20
> At 02:46 02/1/21 +0800, you wrote:
> >=20
> > I would agree with this. The 2001 SMS numbers were expected to be
> > around 200 billion SMS messages. That's a net market of around
> > 10 to 15 billion USD. Apparently the market for SMS in Europe is
> > very large. An acquaintance who has recently returned from UK/Europe
> > said that it was very strong in countries with expensive voice
> > costs.
> >=20
> > I predict that once the novelty is over re: ringtones and logos
> > and people realise the cost impact of it after a few months,
> > that this market will stabilise down to a fraction of its early
> > years. Australia really only saw the introduction of ringtones
> > for download in late 2000.
> >=20
> > Steve Z
> >=20
> >=20
> > -----Original Message-----
> > From: keitai-l-bounce@appelsiini.net
> > [mailto:keitai-l-bounce@appelsiini.net]On Behalf Of Arjen van =
Blokland
> > Sent: Monday, 21 January 2002 1:58 PM
> > To: keitai-l@appelsiini.net
> > Subject: (keitai-l) Re: European mobile contents
> >=20
> > The number of 365m GBP might be a little overestimated for mobile =
content
> > only. The truth is that European consumers (in particular the youth) =
are
> > spending lots of money on messaging (SMS), logos and tunes. The unit =
prices
> > for logo and tune content in Europe are a factor 5-10 higher than =
what we
> > are used to in Japan where deflation has also entered the content =
industry.
> >=20
> > Arjen van Blokland
> > www.104.com
> >=20
> >=20
> > This mail was sent to address funk@rose.rokkodai.kobe-u.ac.jp
> > Need archives? How to unsubscribe? =
http://www.appelsiini.net/keitai-l/=20
> >=20
>=20
>=20
> This mail was sent to address nhn@strandconsult.dk
> Need archives? How to unsubscribe? http://www.appelsiini.net/keitai-l/ =
>=20
Received on Mon Jan 21 11:33:47 2002