(keitai-l) Re: European mobile contents

For the UK, cost per message to the content provider for a reverse =
charge
SMS varies according to volume bought from 4.6p to 3.2p per message. I
*think* this is independent of the cost of the message to the user, =
which
can vary from 20p for an info SMS about the state of the Underground =
before
you go home for example to =A31 for a ringtone or whatever. The content =
charge
is split between operator and content owner, i.e for a 20p charge, less =
tax
@17.5%, of the 17p remaining, 12p goes to the content provider, so =
about a
60/40 split. Pogo, a sexy little handheld using GSM and some fancy
compression is taking a more generous line, using a 85:15 split for =
content
providers. But (again i *think*) Pogo uses an imode type content
subscription, whereas SMS is charged on an event basis. So yes SMS =
content
gets a pretty high value put on it relative to transmission.

On the subject of the Underground, Transport for London's SMS alert =
service
messages you up to 20 times a day with alerts about the state of the =
route
on your journey home, at 20p a shot, so on a bad day not only do you =
get
home two hours late, but =A34 lighter as well. Guaranteed to put you in =
a good
mood...

-----Original Message-----
From: Funk [mailto:funk@rieb.kobe-u.ac.jp]
Sent: 21 January 2002 07:22
To: keitai-l@appelsiini.net
Subject: (keitai-l) Re: European mobile contents



The original article that I saw was very explicit in saying the 365m =
GBP=20
was for contents only. but Steve Z's message makes it sound as through =
the=20
200 billion SMS messages only generated 10 to 15 billion USD. This =
suggests=20
that the additional content charges for the ringtones and logos that =
are in=20
the SMSs exceeeds the actual transmission charges for the SMS messages. =
if=20
this is true, it is very interesting because it is the reverse in the=20
Japanese mobile internet; users are spending more than 5 times on =
packet=20
charges than content charges.

jeff funk

At 02:46 02/1/21 +0800, you wrote:
>=20
> I would agree with this. The 2001 SMS numbers were expected to be
> around 200 billion SMS messages. That's a net market of around
> 10 to 15 billion USD. Apparently the market for SMS in Europe is
> very large. An acquaintance who has recently returned from UK/Europe
> said that it was very strong in countries with expensive voice
> costs.
>=20
> I predict that once the novelty is over re: ringtones and logos
> and people realise the cost impact of it after a few months,
> that this market will stabilise down to a fraction of its early
> years. Australia really only saw the introduction of ringtones
> for download in late 2000.
>=20
> Steve Z
>=20
>=20
> -----Original Message-----
> From: keitai-l-bounce@appelsiini.net
> [mailto:keitai-l-bounce@appelsiini.net]On Behalf Of Arjen van =
Blokland
> Sent: Monday, 21 January 2002 1:58 PM
> To: keitai-l@appelsiini.net
> Subject: (keitai-l) Re: European mobile contents
>=20
> The number of 365m GBP might be a little overestimated for mobile =
content
> only. The truth is that European consumers (in particular the youth) =
are
> spending lots of money on messaging (SMS), logos and tunes. The unit
prices
> for logo and tune content in Europe are a factor 5-10 higher than =
what we
> are used to in Japan where deflation has also entered the content
industry.
>=20
> Arjen van Blokland
> www.104.com
>=20
>=20
> This mail was sent to address funk@rose.rokkodai.kobe-u.ac.jp
> Need archives? How to unsubscribe? =
http://www.appelsiini.net/keitai-l/=20
>=20


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