(keitai-l) Re: Launching a high profile i-mode sports site ...

I may be off base here, but my guess is that if you want to be successful,
you need to be there and build a relationship with DoCoMo.

I've been going to Japan almost twice a week in order to make business
progress. In my experience, if you are not there in the flesh in Japan, then
nothing happens.

Of course, if your client alreday has other high-profile sites on the
Internet, then it may be easier.

-jim munro

-----Original Message-----
From: Justin Jameson [mailto:justin.jameson@spectrumstrategy.com]
Sent: Wednesday, September 12, 2001 11:36 AM
To: keitai-l@appelsiini.net
Cc: 'Janice Hughes, Spectrum'
Subject: (keitai-l) Launching a high profile i-mode sports site ...


A request for info.

My firm is working with a big non-Japanese sports organisation which is in 
the process of developing a commercial i-mode site.

We need to know:
- how advanced (in terms of design) does the site have to be before we can 
apply to the official menu? (this is unclear from the application form)
- how long will it take for i-mode to process the application for a 'big' 
player?
- are they guaranteed to get on the menu?
- what 'order of' returns can they expect (and I know this is just a repeat 
of the 'dirty little secret' thread, but ...) if they develop a compelling 
service?

Basically, they do not want to invest significant time / resource if they 
are not going to be able to build a high profile site and / or if there is 
little chance of earning a return on their investment.

Obviously, if any list members are interested in getting involved on a 
commercial basis, you should reply to me off-list with your credentials and 
I can give you some more info about Spectrum and what we are looking for. 
 Basically we will need to put in place a team capable of developing the 
i-mode product - and managing / maintaining it.

Thanks for your help.

Regards,

Justin

Justin Jameson
Partner
Spectrum Strategy Consultants
Singapore

t +65 820 3388
justin.jameson@spectrumstrategy.com



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