(keitai-l) Re: DT adopts i-mode revenue model

This is a crucial step ->
Beyond technology and marketing strategy the key factor for success is the
ability to give the content providers direct access to revenues. This is
turn
fuels a positive feedback cycle where content providers get $ for their
content
so in turn invest in more content, all the while drive users.

As for 50% of the revenue ? Not sure on that. DoCoMo makes it's money from
the MOU rather than auxiliary revenues - so although this won't affect the
money *they* get it'll certainly disincentivize the content providers. But
for
now, something is better than nothing.

Graham




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-----Original Message-----
From: keitai-l-bounce@appelsiini.net
[mailto:keitai-l-bounce@appelsiini.net]On Behalf Of Daniel Helmer
Sent: 03 August 2001 01:42
To: keitai-l@appelsiini.net
Subject: (keitai-l) DT adopts i-mode revenue model



So, things are finally moving in Europe...

"The German operator's mobile Internet portal T-Motion will launch a package
of premium services in August priced 19.55 Marks ($8.80) a month, although
they will be free until November.

It will share up to half the revenues with its content providers, following
the business model of DoCoMo. While the mobile Internet has largely
disappointed European users, DoCoMo has persuaded people to pay for its
online i-mode service by encouraging content companies to offer high-quality
sites."

Full story at:
http://www.totaltele.com/view.asp?ArticleID=42496&pub=tt&categoryid=0

But seriously, how greedy is DT? - at least 50% cut of content revenue! Flat
rate pricing too... Any German content providers out there feeling
enthusiastic? Unfortunately, I've got a feeling other European operators
pondering similar business models will not be any more generous.

Cheers,

Daniel Helmer



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