Jeff Funk writes:
> several years ago a docomo director told me that McKinsey successfully
> argued against docomo's plan to sell phones in discount retail shops in
the
> early 90s. It wasn't until docomo's share had dropped to about 45% in 1994
> (partly due to KDDI's, then DDI cellular and IDO, use of discount shops)
> that docomo changed its plans and began selling phones in discount shops.
> sometimes consulting organizations have good ideas and sometimes they
don't.
This reminds me of H-P's decision to go ahead with handheld scientific
calculators -
the commissioned market-research report recommended against it. H-P went
ahead with these products anyway. The rest is history.
-m
leap@gol.com
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Received on Thu Mar 29 05:46:23 2001