(keitai-l) Re: McKinsey

From: Philip Greenan <pgreenan_at_network365.com> Date: 03/29/01 Message-ID: <NLEEKJODBJBCMGPDAIIDEEDGDDAA.pgreenan@network365.com>

Comments from a senior DDI guy to me were that DDI/IDO were increasingly
successful in gaining market share during the early `90s with analogue
phones (perhaps due to sales through discount retail shops).
However, with the switch to digital, DOCOMO insisted that handsets vendors
NOT sell their newest handsets to IDO/DDI/J-Phone/Tuka until at least 6
months after Docomo had started selling them, which gave Docomo an enormous
advantage in the new digital market, and allowed them to recover market
share.  This created enormous bitterness in Docomo`s rivals, DOcomo used the
technical advantage that their huge R&D division had in terms of creating
and managing specs, and imposing these on handsets vendors,  and then those
handset vendors were not allowed to sell  to the Docomo`s competition - and
for some of the guys I know, the bitterest of all was the fact that they
were a public utility, essentially using taxpayer`s money to gain business
advantage.

Philip Greenan

-----Original Message-----
From: keitai-l-bounce@appelsiini.net
[mailto:keitai-l-bounce@appelsiini.net]On Behalf Of Funk Jeffry Lee
Sent: Thursday, March 29, 2001 9:52 AM
To: keitai-l@appelsiini.net
Subject: (keitai-l) Re: McKinsey

several years ago a docomo director told me that McKinsey successfully
argued against docomo's plan to sell phones in discount retail shops in the
early 90s. It wasn't until docomo's share had dropped to about 45% in 1994
(partly due to KDDI's, then DDI cellular and IDO, use of discount shops)
that docomo changed its plans and began selling phones in discount shops.
sometimes consulting organizations have good ideas and sometimes they don't.

Jeff Funk

-----Original Message-----
From: keitai-l-bounce@appelsiini.net
[mailto:keitai-l-bounce@appelsiini.net]On Behalf Of JAPON.NET
Sent: Wednesday, March 28, 2001 8:49 PM
To: keitai-l@appelsiini.net
Subject: (keitai-l) McKinsey , Was Re: Actual i-mode users

on 01.3.28 8:31 PM, Alistair Jeffs at alistair@nervewireless.com wrote:
(..)
> and, a couple of other pieces i've heard lately:
>
> -pr0n is the one and only thing that's doing m-commerce on iMode phones
>
> -mckinsey came up with the idea of iMode and sold it to NTT
>
> anyone have any comments?
>
> alistair
>

DoCoMo had rough ideas about what would become iMode, McKinsey was hired to
turn them into a viable business plan. However the end result is rather
different from what Mc propossed - the revenue model for example !
There is something about this in Matsunaga's "I-Mode Incident"
http://www.japon.net/imode/imodenews20000815.shtml#8/19

Vincent J. Luna, Director
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http://www.japon.net/imode/
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