Nina from Jupiter Research asked the question: Are any I-mode sites
sustaining themselves with advertising." This is a very difficult question.
The US financial community apparently thought there many web sites that
could survive using advertising since they poured money into them. now it
appears that many of these investments were poorly made.
A better way to answer this question is to do the analysis yourself. If you
know the page views, the payment per view, and something about the capital
requirements of the contents, you can probably make a good estimate. For
example, Digital Street operates the largest I-mode search service called
Oh!New? my guess is that it will survive due to its large number of page
views. But I will know better after I visit them in a few weeks.
Below is some page view data for I-mode from a variety of sources (some for
october and some for july). Of course, these sites primarily make their
money from monthly content charges.
Contents total top page genre % under 30
Total 4,500,000
Cybird 105000
WNI Weather Info 11500 1500 news 59
Tsutaya online 5600 680 enter 81
Mainichi newspaper 3737 1218 news 50
Konshu no oshirase 2500 NA menu 53
Public prize guide 2500 250 enter. 59
Lawson tickets 2500
Mobile town page 2200 350 town 55
Gurunabi 800 83 resta 47
TV asahi 363 47 enter NA
Jiji news 250 140 news 50
BizTech News 117 56 news 50
TBS 110 30 enter 78
Jeffrey L. Funk
Associate Professor
Kobe University
Graduate School of Business
2-1 Rokkodai, Nada, Kobe 657 Japan
telephone and fax: 81-78-803-6913
home phone: 81-798-74-2440
e-mail: funk@rose.rokkodai.kobe-u.ac.jp
mobile phone: 090-4906-3113
-----Original Message-----
From: NYoung@jup.com [SMTP:NYoung@jup.com]
Sent: Tuesday, November 21, 2000 3:58 AM
To: keitai-l@appelsiini.net
Subject: (keitai-l) popular i-mode sites subsidized by advertising..
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Received on Tue Nov 21 03:05:43 2000