Dave wrote:
> By the way, and this is apropos of nothing, I noticed IDO is changing their
> name to AU. Given that their EZ web subscriptions are getting hammered
> compared with J-Sky Net and I-mode, changing the name seems to me a little
> like arranging deck chairs on the Titanic. Unless this comes with any
> particular service changes that I don't know about. Anyone have any insights
> on that?
>
I think the AU rebrand is the best thing they could do -- up to now IDO, Tuka,
and DDI have been three different brands, with each brand having it's own
regional representation, each offering EZweb and/or EZAccess. Now, they are
trying to consolidate a national brand with AU, in order to consolidate EZ
services into one, simple, national company.
J-Phone's doing to same thing, consolidating regional offices around a national
J-Phone's J-Sky brand.
NTT DoCoMo already has a national, consolidated brand with I-Mode.
r e n
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morgan stanley dean witter japan
e-business technologies | engineering and strategy
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Received on Tue Jul 18 05:46:39 2000