On 7/23/07, Timothy J Mckinnon <webmechanic@telstra.com> wrote:
>
> Imode has not been "dropped" by Telstra in Austalia.
I guess that's right, but it was never really "picked up" either (by Telstra
or its consumers).
> Perhaps it was never as
> popular as they envisioned, but hey, that is what marketing is all about.
i-mode in Australia was woefully marketed, and developer support was
marginal. I doubt Telstra reached their subscriber targets. I personally
thought much more could have been done to promote i-mode in Australia. On
the other hand, maybe no amount of promotion would have helped, since a
recent mobile usage survey in Australia (finding reported on TV) suggested
that the average Australian mobile user is not interested in mobile
interactive content & services - they just want to talk & SMS. Telstra
should have picked up and pushed felica on the back of i-mode.
Regards
Michael.
Received on Mon Jul 23 14:43:05 2007