I think a moderately large proportion of the "Japanese consumers" I
come into contact with (statistically trivial, naturally) want, not
so much "this" (particular) stuff - as "NEW!!" stuff.
"New" is a word with its own special semi-erotic resonance in Japan -
a resonance that it just does not seem to have in, for example,
Blighty. It is something deep within the culture - and manifests
itself not only in attitudes to consumer electronics, but, via it's
close cousin "fresh", in attitudes to food (think sashima, basashi
etc...) and nooky.
So "new" - sorry - NEW!!!!! is an end in itself.
Nick
On 1 Dec 2006, at 18:34, Nik Frengle wrote:
> but Japanese
> consumers WANT this stuff.
Received on Fri Dec 1 15:56:15 2006