(keitai-l) Re: BlackBerry's launch in Japan

From: Gerhard Fasol <fasol_at_eurotechnology.com>
Date: 09/26/06
Message-Id: <C0CE7288-444D-4B74-8EB8-3DCF9BB4B2E5@eurotechnology.com>
Here is the Red Herring story:

http://www.redherring.com/Article.aspx?a=18750

Gerhard


On 2006/09/26, at 23:02, ben@benmiller.com wrote:

> FWIW: this is the way SeekingAlpha is reporting the story:
> _________________________________________________
> Arriving Late, Can BlackBerry Hook Japan's Mobile Market?
>
> Summary: NTT DoCoMo (DCM), Japan's largest mobile-phone operator, has
> begun marketing Research in Motion's (RIMM) advanced BlackBerry 8707h.
> There appears to be strong interest among expats and particularly in
> investment banking. Since most Japanese have never heard of the
> BlackBerry and are unlikely to take to its "clunky" and "large" design
> compared to Japanese handsets, DoCoMo is accordingly only selling it
> to corporate customers and even then, particularly to foreign
> employees of MNCs. Furthermore, there are some differences in business
> culture that make the BlackBerry less meaningful to the Japanese, such
> as working longer hours as opposed to making oneself available via
> wireless/email, and doing more business face-to-face instead of
> relying on email; few Japanese companies even have a system in place
> that syncs office email networks with devices such as BlackBerries.
>
> __
Received on Tue Sep 26 22:56:24 2006