(keitai-l) Re: QR codes

I would have to agree with Gerhard.
While you will no doubt run into some people who do not understand QR codes,
it is by no means a reflection of the user base on a whole, particularly the
younger demographic. Some of my Japanese clients for whom I do web, mobile
and print work did not really understand their use and potential until I
explained it. That was a year ago and now all of them use QR Codes in their
magazine advertisements, posters, business cards and other print collateral
in order to better tie together their on and offline advertising . The
custom metrics system we developed allowing them to measure how much traffic
comes from individual resource/codes has not only proven to us how much the
codes are used by consumers, but also helps the client determine what
marketing ventures truly performed and where to spend their future
advertising dollars...errr yen...

Kris

-----Original Message-----
From: keitai-l-bounce@appelsiini.net
[mailto:keitai-l-bounce@appelsiini.net]On Behalf Of Gerhard Fasol
Sent: Thursday, April 20, 2006 12:40 PM
To: keitai-l@appelsiini.net; Joris Verschoor
Subject: (keitai-l) Re: QR codes


Joris,

we have some demos in our blogs about what is being done
with QR codes.
Asking one friend (25) is not the same thing as professional market
research,
which has been done on QR codes ;)
It's true that some Japanese people don't know what to do with QR
codes -
I have met quite a few - but there are about 90-100 Million mobile phone
users in Japan, and quite a few of them use QR codes a lot. Actually
in Japan
advertising is a very large and very professional industry, and
feedback is
always measured carefully - so you can be sure that if QR codes would
not
give any consumer response they would have disappeared long time ago.

http://eurotechnology.com/blog/2005/11/mobile-marketing-with-qr-
code.html
http://fasol.com/blog/2005/01/qr-codes-everywhere.html
http://fasol.com/blog/2005/07/qr-codes-everywhere.html

Gerhard


On Apr 20, 2006, at 03:06 , Joris Verschoor wrote:
> Last year I was in Tokyo (during momo in april or may, we saw
> colorcodes..), and a friend (25) had seen QR codes, but she didn't
> know
> what to do with them
> ......
>
> Maybe I'll be in Japan this summer again.

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