(keitai-l) Re: T-mobile to abandon mobile portal?

Agreed - I clicked on that banner and was taken to a page so full of
marketing ******* that I still don't actually know what the product does
!

Also - there is something very weird with the web site - I wanted to cut
n' paste some text, so highlight an example of marketing rubbish over
substance - but the page wouldn't let me highlight the text.

That is poor web site usability.




 

-----Original Message-----
From: keitai-l-bounce@appelsiini.net
[mailto:keitai-l-bounce@appelsiini.net] On Behalf Of Debi Jones
Sent: 05 July 2005 17:04
To: keitai-l@appelsiini.net
Subject: (keitai-l) Re: T-mobile to abandon mobile portal?

John,
It's a delicate line that those providing services through an operator
are faced with. Those whose marketing language is perceived as
anti-consumer which certainly promising to raise user's mobile bills IS
anti-consumer the future isn't bright and shining. There are a number of
cases where companies didn't "get" this fact. And it doesn't happen only
in the mobile industry.

I feel your pain. ;-) You want be to attractive to those you perceive as
your customer, the operator. Take a look at the handset manufacturers.
They are in a similar bind, but deal with messaging in a radically
different manner. At least this is true outside of Japan. I've read your
website, and agree with you that your marketing language needs a lot of
improvement.

[ excessive quoting removed by moderator ]