(keitai-l) Re: N-Gage not selling well?

From: Giovanni Bertani <giovanni.bertani_at_exsense.com>
Date: 10/24/03
Message-Id: <DAA94E58-0603-11D8-B5CA-000A95DA29F0@exsense.com>
Hi Petri

I agree with your e-mail it is toot early to see if N-Gage is success
or a flop.

But anyway

One more doubt is if the N-Gage really goes after the operators
strategy:

1 - Games distribution is mainly physical and not OTA
2 - Operator phone customisation is limited
3 - Multiplayer gaming is mainly bluetooth based OTA is marginal
4 - No camera is included so traffic generation will be probably limited
5 - DRM OTA content download is not supported

Under this point of view the 3650 or the 3660 are much more in line
with what the operators want.

So this is a clear move to go after the users not the operators and also
is going to limit the joined marketing efforts similar to those we can 
see
with the 3650 (Tim-Nokia, Wind-Nokia).

Between N-gage and 3650 the hardware differences are also minimal
regarding mainly the possibility (N-Gage) of using more
than one button at the same time for game playing and an
optimised bluetooth for multiplayers.

Not including hardware graphic acceleration has been a strange choice
leaving this possibility to the competitors.



Venerdì, 24 Ott 2003, alle 10:44 Europe/Rome, Petri Ojala ha scritto:

>
>> It is too early but any way we have not seen the exitement of the ps2
>> launch.
>
> The major advantage with PS2 was that it could also run PS1 games.  
> People
> didn't need to wait for new games to arrive, they could just buy the 
> unit,
> continue to play the old games while waiting for new PS2 games.
> There was also some life left with the old PS1 so it was more of an 
> upgrade
> than a new system.
>
> GBA SP did the very same thing, it ran all the cames people had bought 
> for
> the GBA and fixed the major flaws in the GBA.
>
> All the rest have had a slow start.  Xbox did well only for the people 
> who
> really wanted to play Halo, and MS did aggressive pricing much earlier 
> than
> ever before in the game system market.  In fact, even I bought a 
> "cheap"
> Xbox during the christmas campaigns and I still don't have any games 
> for it
> I'd want to play (and it's a poor DVD player).
>
> The gaming system is such a small investment to the consumer compared 
> to the
> money spent on games that there's a very clear correlation between the 
> games
> in the homes and sales figures for the system itself.
>
> Petri
>
>
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Received on Fri Oct 24 14:18:21 2003