Well, the choice was reasonably sophisticated... (I am not suggesting
you implied it wasn't)
She rejected a model because one feature was impractical (external
flash)
She chose a model from a carrier that (presumably....) her friends
used, so she could subscribe to a local defacto standard...
After that she chose on the basis of colour between two phones that had
a feature she may have valued to some extent (camera)
I choose phones on the basis of slimness and lightness, So colour
seems to be a reasonable enough criterion.
I think consumers have a certain "minimum feature set" they are looking
for. After that other considerations come into play. We would not laugh
at someone for choosing a pair of shoes in a particular colour or
design.
Nick
On Tuesday, July 15, 2003, at 07:02 PM, keitai-l@appelsiini.net wrote:
> The Japanese woman looked at me as if I am coming from the moon. What
> the
> heck is this woman talking about, she seemed to think. She clearly
> dismissed
> the external flash model, saying: "Oh thats impractical! It will get
> lost
> immediately."
>
> Then she looked at the phones again, and finally asked "Which one is
> from
> J-Phone?" Me: "These two. This one has the better camera though..."
> Impatiently she interrupted me and grabbed the other one, saying: "I
> take
> this one. Its pink".
Received on Tue Jul 15 13:21:22 2003