(keitai-l) Re: Ntt DoCoMo i-mode enters the italian market with Wind

Just few points guys that I have to correct.

- it's not obvious that using i-mode technology lowers ROI for CP. An i-mode
content (either HTML or Java) is much more easily transposed to all i-mode
phones, because handsets specs are very strict. WAP/OMA compatibility
remains a nightmare. I won't detail here why, but if you want to target all
WAP phones today with your content, it's so costly that as a CP you'll
select the top selling 3 to 4 phones in your market to test your content.
Your content may work on other phones, but quality will be poor. Why do you
think Live! is running up to know on 4 phones only ?. We are delivering
i-mode and WAP offers to our customers, and we can compare. Time to setup a
good i-mode service is much much lower than on WAP...And curiously, the
average packet use on a i-mode site is much much higher than on the same WAP
site...You'd bet to ask you why...
- Other point : i-mode is using HTML (for i-mode), e-mail, HTTP, TCP, and
standard Midi, JPG, GIF file formats. All that are standard Internet
technologies (or subset of). Could you say that i-mode is less "standard"
than WAP which use "mobile only technologies" : WML, MMS, WSP/WTP, WBMP, and
other unpractical languages and protocols that are almost non-existent in
developers tools today ? WAP 2 will probably improve that, but WAP 2 phones
just begin to get into the market, and are far from being perfect (using
XHTML that almost anybody uses on the Web...). And a lot of EU carriers
don't want to upgrade their gateways for supporting new WAP 2 protocols,
before being proven by others that this will paid back by traffic.
- i-mode strength is not only on the technology, but in many other things.
But here I will break my confidentiality rules, if I go further than that...
sorry.

Regards,

Cedric NICOLAS

i-mode expertise manager
Bouygues Telecom
+33 1 58 17 98 88
+33 6 60 31 13 59
cenicola@bouyguestelecom.fr

-----Message d'origine-----
De : keitai-l-bounce@appelsiini.net
[mailto:keitai-l-bounce@appelsiini.net]De la part de Giovanni Bertani
Envoye : lundi 23 juin 2003 13:28
A : keitai-l@appelsiini.net
Objet : (keitai-l) Re: Ntt DoCoMo i-mode enters the italian market with Wind


Ken

>
> it's too good a plan counting on i-mode could eventually defeat WAP.
> they simply don't have the capability.
>
> I think Japanese can still win the world in the WAP/OMA battlefield,
> and I expect Nokia keep losing its handset market share to Asian
> manufacturers: Korean, Japanese, and Taiwanese.

I agree with you. I do not see the point of using a i-mode tech in
Europe.

So you see good opportunities for JP content providers but not for
Ntt DoCoMo that is trying to impose i-mode in Europe?

Under this point of view there is not much value in Ntt DoCoMo outside
Japan...

This really makes sense... and this is not good to those operators that
are looking at i-mode to be more competitive.

> forgot Vodafone Live!,
>
> I don't know it much but I guess Vodafone is in a better position to
> do moderate modifications for better services.  we'll need some
> special features to standard WAP/Java or to replace some parts with
> quick implementations for sometime.  WAP is no simple service as SMS.

Sorry I do not understand if you are thinking at Vodafone Live!
strategy in
positive  or negative way...  :-)

I think leveraging on standards and adding more value is a good choice
for Vodafone. I do not know if it is your idea.

> but you focus on the real business to serve better the customers,
> you don't focus on proprietary technology as a final weapon against
> competition at all cost.
>

As usual you have to focus on the value you create for your customers
with services and content.

An open technology makes easier to content providers to include their
services in you offer. By imposing a proprietary technology you are
directly rising the costs and making the ROI difficult and so you have
less services and unsatisfied customers.

> I think Japanese can still win the world in the WAP/OMA battlefield,
> and I expect Nokia keep losing its handset market share to Asian
> manufacturers: Korean, Japanese, and Taiwanese.

I agree with you.
Right now the Koreans Samsung and LG are growing very well while
JP producers are badly performing. I still have to see a successful
Taiwanese branded phone here in Europe.

Giovanni




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