Actually, I'm running the same kind of scam over here only the other way
around and with the help of SMS. ;) Kidding.
What I'm looking for is the stimulation that occurs prior to usage of a
mobile internet service. And I mean seconds prior to the actual
interaction. Communication in the physical space, data being pushed to
the handset, interaction between people (sales clerk and customer for
example), software residing on the handset that stimulate usage of
mobile service depending on time or something the user did (called a
special contact in the contact book for example), et cetera.
The operators in Europe won't be seeing the data ARPUs that they state
in their prognoses unless they introduce more usage triggers, usage
stimulation or whatever you'd like to call it. Users need to be pulled
in to service usage.
/Johan
> -----Original Message-----
> From: keitai-l-bounce@appelsiini.net
> [mailto:keitai-l-bounce@appelsiini.net] On Behalf Of Gerhard Fasol
> Sent: den 30 maj 2003 14:34
> To: keitai-l@appelsiini.net
> Subject: (keitai-l) Re: Usage triggers
>
>
>
> Johan Bengtsson wrote:
> > Are there other triggers in the Japanese market that we in
> Europe can
> > learn from?
>
> I am not sure you want to hear this: "deai-clubs"...
> don't know how to say in English, something like:
> "find-a-partner-for-a-variety-of-activities-sites"
>
> Actually, these deai sites are not what they seem to be.
> The other day I talked with a lady in a Starbuck, when I
> asked her what her job was, she said "uso no shigoto", which
> means something like "work of lies": she worked as an
> employee of a "deai site", and her job was to be a fictional
> girl-friend to about 30 or 40 guys, i.e. she pretended to
> fall in love on-line with about 30-40 guys, trying to keep
> them interested in her for as long as possible. I asked her
> why she did that job: she saves money for a several months
> vacation trip to the US. She had 3 or 4 girl friends along
> doing the same job: 4 x 40 = 160 guys waiting for a BIG
> disappointment somewhere down the line....
>
> So: Johan, do you like to introduce this business model in Europe?
>
> Gerhard
> ---------------------------------------------------------------------
> Gerhard Fasol, PhD Eurotechnology Japan K. K.
> fasol_at_eurotechnology.com http://www.eurotechnology.com/
> ---------------------------------------------------------------------
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Received on Fri May 30 16:00:21 2003