Helen
As far as ingrained habits go - Napster demonstrates that if you make it
easy enough to get hold of music, consumers are quite happy to change their
habits. (Of course, it's a poor example from the music industry's POV - but
it shows that changes to customer behaviour can be made inexpensively and
quickly)
And does it have to be the case that either OTA downloads or media cards
win out? There are circumstances where each might be appropriate - in much
the same way that people buy from Amazon, but still enjoy browsing through
physical bookshops.
Tom
At 14:23 28/04/2003 +0100, Helen Keegan - BeepMarketing Ltd wrote:
>Hello all
>
>A quick question...
>
>Will the future of music on mobile be down to media cards rather than ota
>downloads?
>
>Much as I love the technology, and I love the internet, I still like to go
>shopping and I still like to browse and I still prefer 'real life' to
>'virtual life'. It seems to me that there is an opportunity (subject to
>getting the battery life right), to make mobile handsets the new walkmans by
>taking advantage of the media slot.
>
>I'd love to see 3G being successful but it's going to take a very long time
>to change ingrained habits such as buying music from record shops.
>Admittedly there are a significant number of people who prefer downloading,
>but the majority of people still prefer shopping and wouldn't dream of
>downloading a track on to their computer let along their mobile phone. And
>it's both expensive and time consuming to change consumer behaviour to such
>a degree.
>
>What do others on the list think?
>Helen
>
>Helen Keegan
>BeepMarketing Ltd
>t: 0870 770 7153
>www.beepmarketing.com
>
>
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Received on Mon Apr 28 17:16:02 2003