Interesting.
But I think Disney on imode and J-sky and
EZweb don't have problems with digital rights management I think.
I don't think Bandai or the weather service etc have.
I guess if someone would start piping the Disney content
to a million users and charge those users without
Disney's permission, I am sure they'll take action.
I am also sure that if I email one Mickey-Mouse picture
by email to each my sons mobile phones, that Disney
will take no action even if they find out about it.
I am also sure that if someone starts a Napster-style
service for mobile phones then the IP owners will also
close it down.
Gerhard
John Whelan wrote:
> As poster of thief original request in this thread:
>
> I agree that in many ways this *should* be a non-issue but the fact is =
> that the owners of big name branded content are very concerned about =
> DRM. While they would in the long run gain more by embracing the =
> superdistribution potential of mobile messaging, nevertheless they are =
> far too short sighted for various OT reasons to see beyond the next =
> quarter.
>
> In Europe we have to try and provide some comfort re: DRM to these =
> content providers as that have lots of cash:-). We live in the real =
> world and must give customers what they want. The real stumbling block =
> is the lack of timely standards from the standards bodies - not to =
> mention the numerous standard bodies that claim to be responsible for =
> messaging DRM. =20
>
> On the other hand of course it might hopefully turn out to benefit the =
> providers of new wave of underground and innovative content that is =
> willing to work with the medium rather than against it. Unfortunately =
> however I feel that as always the big brands will probably learn from =
> the mistakes of the minnows and win out in the end.
>
> John
>
> www.alatto.com
>
> =20
>
>
> -----Original Message-----
> From: keitai-l-bounce@appelsiini.net
> [mailto:keitai-l-bounce@appelsiini.net]On Behalf Of Gerhard Fasol
> Sent: 10 January 2003 03:33
> To: keitai-l@appelsiini.net
> Subject: (keitai-l) Re: DRM for picture messaging
>
>
>
>
>>Has anybody got any information about how the Japanese content =
>
> providers,
>
>>opcos and handset manufacturers tackle the thorny issue of Digital =
>
> Rights
>
>>Management in the area of picture messaging? I assume it is possible =
>
> for
>
>>consumers to purchase images such as comic strips, wallpapers and =
>
> cutesy
>
>>animations (Hello Kitty). Is there a mechanism to prevent the
>>redistribution of these images to other handsets?
>
>
>
> I agree with Paul that this is largely a non-issue.
>
> One point is, that e.g. the owners of "Hello Kitty" (Sanrio) don't
> want to criminalize the consumers, for example, if I attach a picture
> of "Hello Kitty" to this email and broadcast it to this email group:
> do you think Sanrio is going to take me to court and make a lot of
> people angry against Sanrio?
>
> Another point is "fair use"
>
> Another point is that Sanrio has an interest in spreading Hello Kitty,
> i.e. making Hello Kitty more famous.
>
> Another point is, that mobile internet (and other business models)
> are pretty sophisticated by now, i.e. Sanrio's business model is not
> simply selling one picture of Hello Kitty as a screen saver - they
> do a lot more that that. So if I attach a picture of Hello Kitty to
> this email and mail it to my friends on this news group, the effect
> on Sanrio's business models is zero. As an example, Sanrio (I have
> not looked into this in detail) but probably makes money by doing
> something like sending a different Hello Kitty everyday to subscribers
> of the Hello-Kitty site + Hello Kitty birthday cards etc etc etc,
> so they probably sell a large number of relatively sophisticated
> products including some variation of Hello Kitty images. So,
> if a few of the million subscribers forward one of these specialized
> images, that makes again no difference whatsoever to Sunrio's business
> models.
>
> An analogy would be for example, if I forward a single news article
> of "Wall street journal"'s online site, that is not going to
> put the WallStreet Journal out of business - on the contrary that
> is encouraged by them.
>
> Actually, come to think of it - if people forward single images
> of Hello Kitty, that's more like viral marketing and Sanrio probably
> encourages this.
>
> John, contact me off line if you need more help with understanding
> Japan's mobile internet markets - I often notice from our European
> customers that it's not so easy to understand unless you have
> worked a lot directly with it. In Japan mobile internet is a lot
> more complex now than selling single screen savers of Hello Kitty
> against a few yen.
>
> Gerhard
> ---------------------------------------------------------------------
> Gerhard Fasol, PhD Eurotechnology Japan K. K.
> http://www.eurotechnology.com/
> ---------------------------------------------------------------------
> Read about us in "IBM developerWorks":
> http://www-106.ibm.com/developerworks/wireless/library/wi-elite8.html
> ---------------------------------------------------------------------
>
>
> This mail was sent to address john.whelan@alatto.com
> Need archives? How to unsubscribe? http://www.appelsiini.net/keitai-l/=20
>
>
>
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>
>
--
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Gerhard Fasol, PhD Eurotechnology Japan K. K.
fasol_at_eurotechnology.com http://www.eurotechnology.com/
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Received on Fri Jan 10 18:20:21 2003