- it's similar to the TV commercials by J-Phone which fired
the sexy star Norika Fujiwara and uses normal people next-
door in the Sha-Mail campain.
- it's a standard marketing message to tell people the new
fashion before it's popular: "hey everyone else got this"
- it's a psychological trick like you approach a girl with a
cigarrete, ask for lighter ... and set fire something else.
- it's a dangerous attempt because the customers may feel
duped. it isn't far from deception, is it?
- it's a rather expensive method because the limited people
you can reach, unless the media response is calculated,
thanks a million Nick! you're one in our campain now.
Kurt Hellstrom, Chairman Sony-Ericsson
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Received on Fri Aug 2 02:27:16 2002