> Good point: brand power cuts both ways. However, Vodafone is a
> corporation, not a brand. Maybe they can escape the Hamasaki-
> teenybopper associations by simply *not* mentioning, in any wireless
> enterprise-data thrust, that they also run J-Phone?
It's highly unlikely Vodafone will *not* mention their brand regardless
of what's really best for JPhone's youth market.
Vodafone's branding strategy is to initially co-brand their controlled
networks - ie Panafone Vodafone, Vodafone Omnitel, Airtel Vodafone etc and
then to switch them over to just "Vodafone" - as they are doing currently
in Europe.
So, in essence - expect J-Phone to become J-Phone Vodafone and then just
Vodafone within about 2 years.
GB
Received on Mon Feb 4 13:40:22 2002