From: "Daniel Helmer" <daniel_helmer@hotmail.com>
> Sure, Vodafone brings a lot to the table, but I wouldn't think its really
> that easy to completely re-position itself from THE innovative youth brand
> to ditto in the corporate space. Especially not in brand conscious Japan.
Good point: brand power cuts both ways. However, Vodafone is a
corporation, not a brand. Maybe they can escape the Hamasaki-
teenybopper associations by simply *not* mentioning, in any wireless
enterprise-data thrust, that they also run J-Phone?
-michael turner
leap@gol.com
Received on Mon Feb 4 12:13:35 2002