(keitai-l) Re: J-Phone - from youths to suits?

Can you send the link please, for us lazy slobs.  

Thanks, Christian 


----- Original Message ----- 
From: "Daniel Helmer" <daniel_helmer@hotmail.com>
To: <keitai-l@appelsiini.net>
Sent: Monday, February 04, 2002 6:35 AM
Subject: (keitai-l) J-Phone - from youths to suits?


> 
> 
> Hi Folks,
> 
> An interesting Viewpoint from Wireless Watch this week (Daniel, you're on 
> this list too aren't you?)
> 
> While there's no doubt the corporate mobile data market is underserved in 
> Japan, I'm keen to hear what you folks in Japan (FYI I'm sitting in rainy 
> Sydney, ever the black hole for innovative keitai services...) thinks about 
> J-Phones prospects of becoming the pre-eminent corporate mobile data 
> provider.
> 
> Sure, Vodafone brings a lot to the table, but I wouldn't think its really 
> that easy to completely re-position itself from THE innovative youth brand 
> to ditto in the corporate space. Especially not in brand conscious Japan.
> 
> For the same reasons why Virgin Mobile could never target corporates (they 
> know it and would never try - even with Tu-Ka & DDI Pocket), wouldn't 
> J-Phone have a snowball's chance in hell to re-brand successfully to become 
> the corporates' choice? Whattayathink?
> 
> Cheers,
> 
> Daniel Helmer
> 
> 
> 
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