I would agree with this. The 2001 SMS numbers were expected to be
around 200 billion SMS messages. That's a net market of around
10 to 15 billion USD. Apparently the market for SMS in Europe is
very large. An acquaintance who has recently returned from UK/Europe
said that it was very strong in countries with expensive voice
costs.
I predict that once the novelty is over re: ringtones and logos
and people realise the cost impact of it after a few months,
that this market will stabilise down to a fraction of its early
years. Australia really only saw the introduction of ringtones
for download in late 2000.
Steve Z
-----Original Message-----
From: keitai-l-bounce@appelsiini.net
[mailto:keitai-l-bounce@appelsiini.net]On Behalf Of Arjen van Blokland
Sent: Monday, 21 January 2002 1:58 PM
To: keitai-l@appelsiini.net
Subject: (keitai-l) Re: European mobile contents
The number of 365m GBP might be a little overestimated for mobile content
only. The truth is that European consumers (in particular the youth) are
spending lots of money on messaging (SMS), logos and tunes. The unit prices
for logo and tune content in Europe are a factor 5-10 higher than what we
are used to in Japan where deflation has also entered the content industry.
Arjen van Blokland
www.104.com
Received on Mon Jan 21 08:54:26 2002