I would like to follow up on Gerhard's point about the importance of i-mode
as a support tool for many firm's businesses. the mobile internet is
becoming the main contact point for many businesses in industries like
retail, tickets, cosmetics, transportation (e.g., rail lines) and others.
Magazines, radio and TV stations and firms from other industries are
combining i-mode with their main media to create additional value for their
customers and advertising clients. I describe this phenomena in my book,
"The Mobile Internet: How Japan Dialed Up and the West Disconnected" as
"multi-channel convergence. It is in my opinion one of the most interesting
phenomena in the i-mode success story.
Jeff Funk
> Actually, there is at least a third and a fourth thing here:
> (3) for many companies the imode service is not the main business but
> additional to other services, e.g. railways, airlines, hotels, banks etc.
> These companies do not need an official site, and many do good
> imode business without a non-official site.
> (4) corporate use, corporate intranets for delivery services for example.
> These also do not need the official menu at all.
>
>
Received on Fri Dec 28 02:56:41 2001