>> I still can't see how this will turn a majority of phone users to start
>> watching payable video on a tiny screen. It costs 300 yen at Tsutaya to
>> rent a full length movie, watchable on a large size screen with Dolby
>> surround etc etc. It costs 0-1200 yen for a music channel on CATV, again
>> watchable on a large size screen and with HiFi sound.
>
>This argument could have been said about VHS tapes when they were
>introduced. Can you imagine everyone saying "We have movie theaters,
>why would anyone watch a movie at home on such a small screen."
How convenient for you to leave *pricing* out of your analogy, for it falls
apart if you had included it.
Video rental meant movies became significantly cheaper *and* better
available. If this analogy is applicable, then it confirms my point: It
will have to be very reasonably priced.
>thing about CATV. Who in their right mind would pay for TV, since it's
>available for free. The reason CATV and Tsutaya exist is because there
>is demand for accessibility and convenience. Consumer taste is so
>widespread that no one can claim an app will turn into a killer app
>until after the fact. Also, sometimes (more often than not) consumers
>don't know what they want.
You make it look like it was possible for someone to quickly download a
full length movie for significantly less than what it costs to rent the
video/DVD. But that is not the case.
Imagine, a rental video trailer would cost the price of a cinema ticket -
Tsutaya wouldn't have a business.
Imagine, a CATV trailer channel would cost as much as a cinema season
ticket - CATV wouldn't have a business.
People are unlikely to *pay significantly more* for watching video on a
significantly smaller screen. Format, charges and download times make the
video-on-demand feature of a mobile phone primarily a medium for
hima-tsubushi - not an alternative to TV/CATV or VHS/DVD.
>Again, I'm sure there were some people who couldn't see how consumers
>could spend for home movies with quality inferior to the big screen.
The question is not whether people will spend more overall for a medium by
way of increased usage, the question is whether they will spend
significantly more per unit. In order to increase usage, a service has to
be competitively priced.
rgds
benjamin
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Received on Wed Aug 8 07:43:20 2001