Who is responsible for imode in AT&T?
AT&T Wireless is ...
DoCoMo gave them cash, hired consultants and i-bankers, but business case
isn't so favorable. Can "they" make i-mode-enabled (large-screen,
light-weighted) handsets available for under $99? Can they offer flat-rated
service?
Can they make i-mode service more convincing than one like below?
Sprint Expands Voice-Activated Services, Adding E-Mail Features and Stock
Quotes
http://public.wsj.com/sn/y/SB990595765951034990.html
"...Next month, AT&T Wireless is planning to launch a similar service
powered by Tellme Networks, without the e-mail option. ..."
AT&T Wireless has nearly 16 million subscribers. (Sprint PCS, 12 million)
Japanese tend to look down such a service as "low-tech". But think if all
voice calls and voice portal services were flat-rated - as they are,
effectively, in the US. DoCoMo has been successful with "metered-service" in
Japan (as NTT has been). Mr.Natsuno's book doesn't provide a clue how i-mode
can be a hit outside.
Would make an interesting case for b-school students.
am.
[ Did you check the archives? http://www.appelsiini.net/keitai-l/ ]
Received on Fri May 25 18:52:17 2001